Newgate Communications has added significant additional weight to its public affairs offering through an innovative deal that brings senior talent and a number of additional clients to the team.
Three months after the arrival of Gavin Devine as Chief Operating Officer of Porta Communications plc, Newgate’s parent company, the deal sees Simon Gentry transfer from MWW to become a Partner in Newgate. Daniel Costen, who worked with Simon at MWW, has also moved across. Simon’s clients, including StubHub, The MBI Al Jaber Foundation and the ATM Industry Association, have made the transition with him.
Gentry said that Newgate’s fully integrated approach, with PA playing a role on many clients, plus the opportunity to work with PRCA Chairman Steffan Williams, as well as leading public affairs and corporate communications adviser Devine, were important factors in his decision to move to Newgate.
Gentry commented: “The fit between what clients are asking for in terms of fully integrated communications and Newgate’s approach is perfect, with public affairs staff working in integrated teams alongside specialists in corporate, financial and internal communications, and alongside the local engagement specialists in PPS Group (now part of Newgate). For that reason joining Gavin and Steffan at Newgate was an easy decision to make.”
Devine added: “ When I joined Porta one of my first tasks was to build up our existing public affairs offer in Newgate by bringing in the very best talent in the industry. Being able to work with someone of Simon’s quality, experience and reputation is exciting, and we are also delighted that so many excellent clients have joined our roster too. This development is a big step forward for Newgate, and is further proof that our company and our approach to communications is gaining ground in the marketplace.”
Further high profile hires will be announced as Newgate expands to meet growing client demand.