CONGESTION CHARGE 'NO' CAMPAIGN

CONGESTION CHARGE 'NO' CAMPAIGN

Newgate (previously PPS) was appointed by the Greater Manchester Momentum Group – a coalition of businesses including Peel Holdings, Federation of Small Businesses, Kellogg’s and others, who opposed the proposed Congestion Charge for Greater Mancheste


CONGESTION CHARGE 'NO' CAMPAIGN

all 10 local authorities returned a ‘no’ vote 


Strategy
We were asked to build cross-party political support to defeat the proposal, which would have resulted in the creation of the world’s largest congestion charge zone.  With political opinion split across the ten local authorities across Greater Manchester, Newgate worked closely with senior politicians already committed to opposing the charge to persuade other opinion formers to join the campaign. 

During the referendum campaign, we built a coalition of opposition including 9 MPs; 2 MEPs; 3 Council Leaders; 11 Opposition Group Leaders and 5 Parliamentary Candidates.  Once their support had been secured, we provided template letters, press releases, briefing packs, EDM’s and briefing documents to allow all members of the coalition to actively challenge the statements made by the ‘yes’ campaign and actively oppose the proposed charge in the media.  

Outcome
Following a local referendum across Greater Manchester, all 10 local authorities returned a ‘no’ vote on a turnout of 53.2 per cent. 7 of the 10 local authorities needed to say ‘yes’ for the proposal to go ahead.